E-commerce sites are notoriously difficult for screen readers. 

Cluttered layouts, missing alt text, and unclear navigation frustrate disabled users. 

In 2025, generative AI offers a new way forward – creating accessible experiences automatically.

The Screen Reader Problem

• Complex navigation menus overwhelm users.
• Poorly structured HTML confuses assistive tech.
• Product descriptions often lack detail.

Generative AI as the Solution

Generative AI can:

• Reorganise content hierarchies for clarity.
• Auto-generate missing alt text for images.
• Rewrite product descriptions for better readability.

Accessibility Toolbar + AI = Seamless UX

Accessibility Toolbar enhances AI-powered accessibility with:

• AI Voice Navigation – browse hands-free.
• Customisable contrast and text size.
• WCAG, ADA, and EAA compliance tools.

Benefits for Retailers

• Greater inclusivity = more customers.
• Improved conversion rates and SEO.
• Enhanced trust and brand reputation.

FAQ:

• Does AI replace human accessibility checks? No, it complements but does not replace audits.
• Will AI-generated alt text always be accurate? Usually, but human review is recommended.
• Is Accessibility Toolbar AI-driven? Yes, it uses AI voice navigation and adaptive accessibility features.