Third-party ads often undo the accessibility work done on a site. 

Studies in 2024 found over 60% of websites had accessibility issues caused by ads. In 2025, ensuring ad content is accessible is critical – both for compliance and customer trust.

The Accessibility Gap in Ads

• Images without alt text.
• Videos without captions.
• Ad scripts interfering with screen reader navigation.
• Focus traps that confuse keyboard-only users.

These barriers make websites unusable, even if the main content is accessible.

Why Businesses Should Care

• Legal exposure: ADA and EAA compliance applies to all content, including ads.
• Revenue impact: frustrated users abandon websites with poor ad accessibility.
• SEO effect: bad UX signals lower your Google ranking.

Fixing Ad Accessibility with Accessibility Toolbar

Our toolbar helps mitigate ad accessibility issues by:

• Providing text-to-speech for ad content.
• Enabling keyboard navigation around ad units.
• Offering user-friendly controls like motion toggling to stop distracting ads.

Best Practices for Accessible Advertising

1. Partner with ad networks that follow WCAG.
2. Test ads with screen readers before launch.
3. Use alt text and captions for all ad media.

FAQ:

• Do accessibility laws cover ads? Yes, ads are part of your website experience.
• Can Accessibility Toolbar guarantee ad compliance? It helps, but ad providers must also meet standards.
• Will this slow down my site? No, the toolbar is lightweight and performance-optimised.